Selling Your Home in Melbourne? Here’s How to Choose the Best Real Estate Agent

Selling your home or investment property in Melbourne is a big financial decision — and choosing the right real estate agent can make or break your outcome.

While many agents will promise a high sale price, not all have the track record, strategy, or local expertise to back it up. So how can you find an agent who’s the real deal?

Here’s a guide tailored for Melbourne property owners on how to pick the right agent — and maximise your sale result.

Step 1: Research local Melbourne agents – see them in open inspections

Start by attending a few open homes in your suburb (e.g., Melbourne, Docklands, Southbank or West Melbourne). Observe how different agents interact with potential buyers:

• Are they warm and engaging?
• Do they point out the property’s key selling features?
• Do they follow up after the inspection?

This gives you a firsthand look at how they may present your property to buyers.

Step 2: Shortlist 2–3 agents for a property appraisal

In Melbourne, it’s common to invite two or three agents to appraise your home. Use this as a chance to compare:

• Their local sales results and days on market
• Their pricing strategy (not just the highest number)
• Their marketing campaign (online listings, photos, social media, etc.)
• Their knowledge of your specific suburb and buyer demographic

An agent who understands the Melbourne market — and your type of property — is crucial to attracting qualified buyers and maximising competition.

Step 3: Ask these 5 questions before you sign

Don’t sign with an agent just because they “feel nice.” Ask the following:

1. Can you show me a recent case study in this suburb where you exceeded expectations?
2. What is your process for creating competition between buyers?
3. Do you have a full vendor report or communication plan?
4. What are your average days on market for similar homes in Melbourne?
5. What is your Net Promoter Score (NPS), and can I read unfiltered client feedback?

Step 4: Go beyond review sites – look for real performance

Sites like RateMyAgent and Domain can be helpful, but many reviews are selectively published. Instead, ask for:

• Recent sales data for similar homes in your postcode
• Testimonials from both vendors and buyers
• Their team’s NPS (Net Promoter Score) based on post-sale surveys

This paints a clearer picture of how they perform under real conditions.

Final Tip: A great Melbourne agent creates competition — not just listings

The best real estate agents in Melbourne don’t just list properties — they build energy and urgency in the market, attracting multiple offers and stronger prices.

They understand how to market to local buyers, how to use auction strategies effectively (which are very popular in Melbourne), and how to communicate transparently throughout the campaign.

Performance-Driven Property Management in Melbourne – Powered by L Real EstateAt L Real Estate, we believe property management is more than collecting rent — it’s about maximising the value of your investment through data-driven insights, smart systems, and dedicated support.

Our performance-based approach ensures that your rental property is always managed proactively, not reactively. Whether you’re a first-time landlord or a seasoned investor, we provide the tools, reporting, and advice you need to make informed decisions — and see stronger returns.

– Advanced Property Management Systems for Modern Investors

Our management platform gives Melbourne landlords real-time access to:

• Rental income tracking
• Maintenance request handling with fast response
• Bill scheduling & statements for tax efficiency
• Secure landlord portal with 24/7 access to your portfolio

From lease renewals to arrears handling, our systems are designed to keep your property running smoothly — and your income flowing consistently.

– Stay Compliant with Evolving Property Laws

We know that Melbourne’s property regulations are always changing — that’s why our team stays up to date with the latest legislation. We help you:

• Stay compliant with tenancy laws
• Avoid costly disputes or legal issues
• Understand your rights and responsibilities as a landlord

You can rest easy knowing your property is in safe, professional hands.

– Value-Added Services for Property Investors

As part of our complete property management solution, we also assist with:

• Landlord insurance recommendations
• Rental yield analysis & growth forecasting
• Loan & finance referrals tailored to investors
• Vacancy minimisation strategies for consistent occupancy

– Why Melbourne Investors Choose L Real Estate

• Local experts with deep understanding of Melbourne rental trends
• Responsive team with one-on-one service
• Transparent reporting & fixed-fee options
• Technology-backed management without losing the human touch

– Ready to Get More from Your Investment?

Let L Real Estate show you a better way to manage property in Melbourne.
From day-to-day tasks to long-term strategy — we’re here to protect and grow your investment.

The Power of a Well-Run Open Home in Melbourne’s Property MarketOpen homes play a critical role in the selling process, especially in Melbourne’s competitive real estate landscape. They provide an opportunity for vendors to showcase their property at its best, and for buyers to emotionally connect with the home.

More than just a viewing, an open home is a strategic marketing tool — when done right, it can significantly influence your final sale price.

– Here’s Why Open Homes Matter:

1. Create Emotional Impact
   First impressions count. A well-presented open home allows buyers to picture themselves living in the property, which increases their likelihood of making an offer.
2. Gather Real Buyer Feedback
   Open homes allow agents to have honest, two-way conversations with buyers. The feedback gathered can help vendors set a realistic reserve price, based on current market sentiment.
3. Build Buyer Competition Before Auction Day
   Serious buyers may submit pre-auction offers to avoid competition. This creates early momentum, giving the vendor more negotiating power.
4. Transparent and Consistent Communication
   The open home is where the agent begins building trust with potential buyers. From the moment they walk in, consistent messaging helps maintain interest and credibility.
5. Second Inspections and Follow-ups
   Good agents will follow up with attendees to gauge interest levels. This helps identify serious buyers early and encourages repeat viewings.

– Why It Matters in Auction Campaigns

In Melbourne, auctions are a popular sales method. Open homes are a chance to:

• Collect evidence-based feedback
• Set the tone for auction day
• Understand buyer expectations
• Strategically adjust your campaign if needed

The most successful auctions are not left to chance — they are carefully planned, and open homes are a key tactical element.

– Pro Tip from L Real Estate:

We don’t just “show” your home — we position it for maximum emotional and financial impact. Our experienced agents use every open home as an opportunity to build competition and generate serious buyer interest.

It’s essential to prepare your home properly to avoid costly setbacks and maximise your sale price.

Unfortunately, many homeowners and agents overlook critical details before launching their property onto the market — leading to buyer dropouts, price reductions, and missed opportunities.

At L Real Estate 爱家地产, we help Melbourne property owners get ahead of these issues and create listings that attract strong offers — quickly.

Why Pre-Sale Inspections Are Essential

Without a pre-sale building and pest inspection, you risk surprises. For example, buyers may discover problems such as:

• Active termites
• Wall cracks
• Water stains
• Outdated flooring
• Dirty or peeling walls

These seemingly small issues can cause big problems, including:

• Buyers pulling out during the cooling-off period
• Price renegotiations
• Negative word-of-mouth
• A property that sits on the market too long

The good news? Most of these are fixable — and we can help.

What L Real Estate Can Do Before You Go to Market

We believe in selling smart. That’s why we provide our clients with expert support before listing, so your property makes the best possible first impression.

1. Minor Repairs and Presentation Upgrades

Buyers are quick to judge — and small flaws can lead to big doubts. We help our clients identify and fix:

• Wall cracks, patched by professional tradespeople
• Water stains or leak marks, investigated and resolved to remove suspicion
• Old or stained carpet, replaced with updated flooring options
• Worn-out floorboards, re-sanded or replaced
• Dirty or damaged walls, repainted in fresh neutral tones
• Outdated light fixtures or fittings, upgraded for a more modern appeal

These simple upgrades can add thousands to your sale price and prevent buyers from walking away based on appearances.

2. Updated Building and Pest Reports to Build Buyer Confidence

Once repairs are complete, we organise for a licensed inspector to revisit the property and update the report. When buyers see a clean, recent report, they feel reassured — leading to quicker offers and smoother transactions.

3. Transparent Reports for a Faster Sale

We include the inspection report in your sales campaign. This transparency helps buyers make faster decisions, reduces negotiation issues, and significantly lowers the risk of the deal falling through.

Tip from the Experts: Presentation Sells

In the current Melbourne market, first impressions are everything. Buyers scroll through dozens of listings and attend many open homes. A clean, fresh, and professionally presented home stands out — and often leads to higher offers with fewer days on market.

Why Choose L Real Estate

At L Real Estate, we do more than just list your property — we help you strategically prepare and present it to achieve the best possible result.

When you work with us, you gain:

• Comprehensive property preparation guidance
• Access to our trusted local trades and stylists
• Professionally tailored marketing to maximise exposure
• Bilingual support in English and Mandarin
• A committed team that treats your property like their own

We focus on preparation, presentation, and negotiation — because that’s what delivers results.

Ready to Maximise Your Sale? Contact Us Today

If you’re a Melbourne homeowner thinking about selling, let our team help you get your property market-ready — the smart way. A properly prepared home sells faster and for more.

Book your free consultation with L Real Estate today.

Let us help you unlock your property’s full potential — before buyers even walk through the door.