Selling Your Home in Melbourne? Here’s How to Choose the Best Real Estate Agent

Selling your home or investment property in Melbourne is a big financial decision — and choosing the right real estate agent can make or break your outcome.

While many agents will promise a high sale price, not all have the track record, strategy, or local expertise to back it up. So how can you find an agent who’s the real deal?

Here’s a guide tailored for Melbourne property owners on how to pick the right agent — and maximise your sale result.

Step 1: Research local Melbourne agents – see them in open inspections

Start by attending a few open homes in your suburb (e.g., Melbourne, Docklands, Southbank or West Melbourne). Observe how different agents interact with potential buyers:

• Are they warm and engaging?
• Do they point out the property’s key selling features?
• Do they follow up after the inspection?

This gives you a firsthand look at how they may present your property to buyers.

Step 2: Shortlist 2–3 agents for a property appraisal

In Melbourne, it’s common to invite two or three agents to appraise your home. Use this as a chance to compare:

• Their local sales results and days on market
• Their pricing strategy (not just the highest number)
• Their marketing campaign (online listings, photos, social media, etc.)
• Their knowledge of your specific suburb and buyer demographic

An agent who understands the Melbourne market — and your type of property — is crucial to attracting qualified buyers and maximising competition.

Step 3: Ask these 5 questions before you sign

Don’t sign with an agent just because they “feel nice.” Ask the following:

1. Can you show me a recent case study in this suburb where you exceeded expectations?
2. What is your process for creating competition between buyers?
3. Do you have a full vendor report or communication plan?
4. What are your average days on market for similar homes in Melbourne?
5. What is your Net Promoter Score (NPS), and can I read unfiltered client feedback?

Step 4: Go beyond review sites – look for real performance

Sites like RateMyAgent and Domain can be helpful, but many reviews are selectively published. Instead, ask for:

• Recent sales data for similar homes in your postcode
• Testimonials from both vendors and buyers
• Their team’s NPS (Net Promoter Score) based on post-sale surveys

This paints a clearer picture of how they perform under real conditions.

Final Tip: A great Melbourne agent creates competition — not just listings

The best real estate agents in Melbourne don’t just list properties — they build energy and urgency in the market, attracting multiple offers and stronger prices.

They understand how to market to local buyers, how to use auction strategies effectively (which are very popular in Melbourne), and how to communicate transparently throughout the campaign.

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The Power of a Well-Run Open Home in Melbourne’s Property MarketOpen homes play a critical role in the selling process, especially in Melbourne’s competitive real estate landscape. They provide an opportunity for vendors to showcase their property at its best, and for buyers to emotionally connect with the home.

More than just a viewing, an open home is a strategic marketing tool — when done right, it can significantly influence your final sale price.

– Here’s Why Open Homes Matter:

1. Create Emotional Impact
   First impressions count. A well-presented open home allows buyers to picture themselves living in the property, which increases their likelihood of making an offer.
2. Gather Real Buyer Feedback
   Open homes allow agents to have honest, two-way conversations with buyers. The feedback gathered can help vendors set a realistic reserve price, based on current market sentiment.
3. Build Buyer Competition Before Auction Day
   Serious buyers may submit pre-auction offers to avoid competition. This creates early momentum, giving the vendor more negotiating power.
4. Transparent and Consistent Communication
   The open home is where the agent begins building trust with potential buyers. From the moment they walk in, consistent messaging helps maintain interest and credibility.
5. Second Inspections and Follow-ups
   Good agents will follow up with attendees to gauge interest levels. This helps identify serious buyers early and encourages repeat viewings.

– Why It Matters in Auction Campaigns

In Melbourne, auctions are a popular sales method. Open homes are a chance to:

• Collect evidence-based feedback
• Set the tone for auction day
• Understand buyer expectations
• Strategically adjust your campaign if needed

The most successful auctions are not left to chance — they are carefully planned, and open homes are a key tactical element.

– Pro Tip from L Real Estate:

We don’t just “show” your home — we position it for maximum emotional and financial impact. Our experienced agents use every open home as an opportunity to build competition and generate serious buyer interest.